What is the Mercedes Benz slogan?

This article will answer the following questions: What is the Mercedes Benz Slogan? What are some of the slogans used by Mercedes in the past? Where are Mercedes Benz cars made? And lastly, we find out how Mercedes Benz was established.

What is the Mercedes Benz slogan?

The slogan used by the luxury car manufacturing Brand, the Mercedes Benz is Best or Nothing. It was launched in 2010 when Mercedes Benz revamped their model series and needed a new slogan that would represent perfection, fascination and responsibility.

The old slogan unlike any other was changed to Best or thing and Mercedes Benz delivered the best to the customers. Even in the entry-level models like the A, B and CLA class, ECO engine start-stop was standard equipment. There is no compromise in the built quality and the safety of the vehicle.

The main ideas behind the new slogans are as follows:

  • Innovation

Mercedes-Benz is the leading manufacturer in the luxury car segment and produces the most advanced car on the road today. Ever since the company started manufacturing automobiles, it has developed many new innovative features in the cars like the use of automotive safety glass, digital drive authorization systems etc. 

Mercedes Benz also explored various types of drivetrains like hydrogen fuel cells, fully electric cars and innovative exhaust gas after treatments like the Bluetech and selective catalytic reduction systems. Karl Benz and Gottlieb Daimler are regarded as the most important pioneer contributors to the gasoline engine automobile and even today the Company continues to do so.

  • Performance

Mercedes Benz cars strike the perfect balance between performance and comfort. Driving a Mercedes is not like driving a spec sheet, the cars are very dynamic and engaging to drive. Adaptive suspension systems, active engine mounts, Airmatic, active body control are some of the most advanced technologies present on the Mercedes car which gives it that dynamic handling characteristic.

The AMG which is the high-performance division of Mercedes Benz also develops more aggressive and track-oriented versions of the standard Mercedes Benz cars so the customers can enjoy high performance, especially on the race tracks

  • Design

Each Mercedes Benz car is designed with utmost attention to detail, New model is first sculpted in clay and body panels are installed on a full-size scale model to better understand how the light would reflect in the real world. The interior design and ergonomics are in sync with the exterior styling of the model and continue the design language inside the vehicle.

Mercedes Benz introduces new generation models every 7 years with facelift models launched midway into the product life. This is done to stay updated with the time and offer the latest design and technology to the customers.

  • Safety

Mercedes Benz cars are among the safest cars on the roads, various active and passive safety systems give an additional reflex to the vehicle to avoid or prepare the vehicle for collision. The S class was the first car to have a cushion on the driver steering wheel which was later replaced by an airbag.

Mercedes-Benz continues each year to create technology that helps protect not only the occupants but also pedestrians on the roads. Pedestrian protection systems like the active bonnet soften the impact on the pedestrians by lifting the engine hood.

  • Environment

Mercedes Benz understands the impact of automobiles on the environment and therefore continues to bring eco-friendly technologies in mass-produced vehicles. Exhaust gas after treatments reduce the overall carbon emission of the car and the use of hybrid high voltage technology allows for a smaller engine which keeps the carbon consumption to a minimum.

Mercedes Benz also stops using refrigerants with high GWP (global warming potential) in the air conditioning system and mainly uses the R744, R1234yf.

What are some of the slogans used by Mercedes Benz in the past?

Mercedes Benz used many slogans in the past which represented the brand’s design language and focus on different ears. Some of the popular slogans are as follows:

  • Unlike any other
  • Engineered to move the human spirit
  • Mercedes Benz the future of the automobile
  • Engineered like no other car in the world

These slogans were used throughout the 1970s and they were great marketing tools that not only emphasised Mercedes Benz’s commitment to delivering good cars but also attracted new buyers.

Where are Mercedes Benz cars Made?

Mercedes Benz has production factories all over the world but the main manufacturing factories are located only in Germany. Another location does not manufacture cars but only assembles from knockdown kits. The company has factories in 17 countries across 4 continents.

The factory in Stuttgart, Germany is the mother factory, all the development, production and shipment of engines, transmissions and CKDs are shipped from this location. It is also the headquarters of Daimler AG, recently named Mercedes Benz group AG. The Stuttgart factory has a history extending back over 115 years and it is the highest tech location for the production of cars and hybrid drive systems.

The plant has six total facilities, Untertürkheim and Bad Cannstatt are responsible for the production of engines and the forge is also located there. The transmissions are manufactured in Hedelfingen. Mettingen has a foundry for axle production.

The  Mercedes Benz accepts special orders and it is also known as the Designo Manufaktur program. It allows the customer to select different exterior paint for the vehicle from the designo catalogue. Customers can also customise the interior colour and select the material of seats. Designo offers customers the following choices to select.

As the majority of the production and design is done at the German factory, it allows Mercedes Benz to keep better control over the quality of the vehicles. All the spare parts are also manufactured in Germany and shipped across the world which is why the cost of cars and the spare parts are slightly on the higher side.

How was Mercedes Benz established?

In 1886, Karl Benz invented the modern-day car with the petrol engine and during the same period, Gottlieb Daimler and his business partner William Maybach were in the business of converting stagecoaches by adding petrol engines.

A European automobile entrepreneur Emil Jellinek first marketed the automobile by naming it after his daughter Mercedes Jellinek. 1901 Mercedes powered by a 35 brake horsepower engine became known as 1901 Mercedes. 

The production of the first Branded Mercedes Benz started in 1926 when the two companies of Karl Benz and Gottlieb Daimler merged and created the Daimler Benz company.

Bertha Benz was the wife and also business partner of Karl Benz, she was the first person in history to travel more than 100km in a motorwagen invented by Karl Benz. Bertha herself was an automotive inventor and during the journey she made several improvements like adding brake linings, documenting areas that can improve the reliability of the first Benz patent motorwagen.

Other articles about Mercedes Benz you may be interested in

Does the Mercedes Benz E350 have a remote start function?

Which diesel engines did Mercedes Benz manufacture in the 1980s?

Does Mercedes Benz make safe cars?


Although Mercedes Benz used many different slogans in the past, the latest one is the most popular and embodies the current goal of the company. Mercedes Benz is also a constructor champion in Formula 1 sports which further signifies that Mercedes Benz delivers only the best.

FAQs: What is Mercedes Benz’s slogan?

What is the slogan of BMW?

BMW is a German car manufacturer. The cars are designed for better handling rather than outright comfort. Hence the slogan of BMW is ‘ultimate driving machine’.

What does the Mercedes-Benz brand stand for?

Mercedes Benz brand provides the best quality of passenger cars to the customers, the brand’s logo is a three-pointed start which represents the total domination of Mercedes Benz engines in the land, water and air.

Which car brand uses the slogan the best or nothing?

The Best or nothing slogan is used by Mercedes Benz which holds because Mercedes Benz makes only the best passenger car in the market.